BRAND ASSSETS / MOGO
The Mogo Logo depicts the vibrant energy, excitement, youthfulness and a sporty look to its overall creation. Since its inception in the Indian scene, it has been a standout instrument and an eyecatcher among the community.
SYMBOLISM: The proximity between the letter’s MOGO showcase how well the mobile e-sports community is closely knit together. The stars symbolize that this firm shines brightly over its competitors and is a star player in this segment. The exclamation mark perfectly placed towards the end of the sentence represents the high-end energy, drama, action that the industry holds at all times.
STYLE: The reason behind using the curved rectangle-shaped logo style has a deeper meaning within itself. The rectangle in a logo represents stability. It is also widely known to portray honesty and solidity. On the other hand, the curves in the entire logo represent rhythm and motion. The curve shape is also widely used to depict positive emotions and happiness.
TYPOGRAPHY: The typography used is simplistic, minimal and massy at the same time. The basic elements like thin lines are easy to resonate with and fit’s well for the audience. The bold typographic design speaks about the bold moves that MOGO makes in the mobile esports segment.
RELATIONSHIP: The concept behind the entire logo runs in parallel to the company’s values, goals and mission for the esports segment. The logo has been consumed by many students across the country and fulfils the objective of the vision that the company holds for the future – to be the leading student-centric mobile gaming firm.
COLOUR: Red has been the standout colour in the overall look and feel of the logo. Red being a primary colour stands for the passion & excitement that this sport has to offer. This has been perfectly complimented with yellow which invokes the feeling of warmth, happiness, friendliness and cheer which can be seen in this gaming circuit. Overall the sweet back-layered blue colour inside the triangle depicts authority, loyalty, power, professionalism and trust all of which are the key elements of MOGO as a stellar Mobile Esport gaming brand in the market.
BRAND ASSSETS / DIVISIONAL LOGOS
CENTRAL DIVISION
Perfectly placed at the centre on the map & comprising of central states the Central Division Logo is a clear standout. The overall look of the logo is crisp, bold, clear and sporty that is very well crafted in the shape of a shield.
SYMBOLISM: The star above the text acts as the face of the logo. It has been an element that has been carried forward in all the logo designs of the company. The shield structure portrays the firm grip that the central division holds across all universities that fall under its bracket. It also holds the EUSAI logo showcasing that it is a branch under it.
STYLE: Triangles and arrows have been the key style component used here. Triangles are associated with versatility, stability and playfulness. We see forms of arrows used beside the star that depicts expansion and upward growth within the division.
TYPOGRAPHY: The typography used is bold and brief. The essence of a simplistic, neat and massy typographic style has been maintained from the main brand logos. It is easy to read and relate to the masses as well.
COLOUR: The yellow colour grabs the attention once again denoting a feeling of warmth, cheerfulness, happiness and friendliness that this segment has to offer. The black text is an overall standout amongst the yellow that helps the text have the attention.
BRAND ASSSETS / DIVISIONAL LOGOS
NORTHERN DIVISION
Perfectly placed at the center on the map & comprising of central states the Central Division Logo is a clear standout. The overall look of the logo is crisp, bold, clear and sporty that is very well crafted in the shape of a shield.
SYMBOLISM: The star above the text acts as the face of the logo. It has been an element that has been carried forward in all the logo designs of the company. The shield structure portrays the firm grip that the central division holds across all universities that fall under its bracket. It also holds the EUSAI logo showcasing that it is a branch under it.
STYLE: Triangles and arrows have been the key style component used here. Triangles are associated with versatility, stability and playfulness. We see forms of arrows used beside the star that depicts expansion and upward growth within the division.
TYPOGRAPHY: The typography used is bold and brief. The essence of a simplistic, neat and massy typographic style has been maintained from the main brand logos. It is easy to read and relate to the masses as well.
COLOUR: The yellow color grabs the attention once again denoting a feeling of warmth, cheerfulness, happiness and friendliness that this segment has to offer. The black text is an overall standout amongst the yellow that helps the text have the attention.
BRAND ASSSETS / DIVISIONAL LOGOS
SOUTHERN DIVISION
The Southern Division carries a lot of culture within itself from the south. The Overall logo dawn’s a very sporty look and presents itself as a badge that one would want to lay their hands on.
SYMBOLISM: The five stars at the top symbolize the opposite of the Northern Division on the map. The EUSAI logo perfectly sits at the centre to denote the parent brand. Sharp detailing to this logo symbolizes the fierce gameplay that the Southern Division comes with.
STYLE: A triangle shape pointing downwards has been worked with to portray the Southern Division on the map. The style used is pretty simple denoting the simple work and culture that one can find in the southern states of the country.
TYPOGRAPHY: A sporty look is given to the text to stand out. The typography style bulges towards the outside making it look rock solid and appealing to the eye.
COLOUR: To match up with the Northern Division, royal blue has been shed all over this logo to showcase royalty, trust and the coolness that this division often depicts. White plays a key role to help the text stand out between the two centre cuts.
BRAND ASSSETS / DIVISIONAL LOGOS
WESTERN DIVISION
The Western Division is another legendary and classy division with its logo portraying the same. Fine elements and a pinch of creativity has been used in the overall look and feel of this logo.
SYMBOLISM: Stars are used as a sign to symbolize the shining strength of this division. It has also been used as a key element that’s constant among its other divisional logos. The EUSAI logo has been placed right at the centre to denote the parent brand from where it emerges.
STYLE: Various shapes have been played around to give this logo a detailed and hybrid effect. The EUSAI logo at the centre has wings that denote growth and its ability to scale towards the skies. The use of shapes in the form of rectangles, triangles and ovals have been used to go hand in hand with the other divisional logos. Rectangles depict honesty and stability while ovals and curves portray some kind of motion and momentum always.
TYPOGRAPHY: Carrying forward the main ideal design, bold text, simple print and sticking to basics has been the key. The well-defined thick text gives the alphabets a certain rich definition while a suitable thin text has been given to the division typography.
COLOUR: The green colour is a new introduction that makes it different from the other divisional logos. Green promotes the clarity of mind as well as balanced emotions. It brings to the fore-front the emotions that the sport brings to the table in all forms.
